TopViews are a special type of in-feed ad: they are guaranteed to be the first in-feed ad that users see after three seconds. They also show up at the top of the For You page and can support up to 60 seconds of full-screen video.
Branded Hashtag Challenges
Branded hashtag challenges are useful because they build brand awareness largely through user-generated content (UGC).
These challenges appear on TikTok’s Discover page. When users click on one of the hashtags, they’re directed to a branded landing page that provides information about the challenge, the brand’s website link, and UGC from TikTokers who have already participated, see more at this site.
Branded hashtag challenges are particularly effective because, well, they’re fun. Unlike in-feed ads or brand takeovers, these ads give users an opportunity to be creative and express themselves, which creates a valuable connection between your brand and your audience.